Use this URL to cite or link to this record in EThOS:
Title: E-communication adoption and its impact on SMEs : a case of Bangladesh
Author: Islam, Rabiul
ISNI:       0000 0005 0286 140X
Awarding Body: Cardiff Metropolitan University
Current Institution: Cardiff Metropolitan University
Date of Award: 2021
Availability of Full Text:
Access from EThOS:
Access from Institution:
To communicate with customers and suppliers, various types of online communication facilities and applications like e-payment systems are freely provided by almost all the banks in many countries. Yet, these facilities are not readily available to Small and Medium-sized Enterprises (SMEs) in Bangladesh. Although, various initiatives to promote e-communication facilities have been taken by the Bangladesh government, no comprehensive study has been carried out to influence the SMEs for e-communication adoption. Furthermore, the strategies of the service providers to motivate the SMEs for e-communication adoption have hardly been examined in the context of Bangladesh. Hence, there is a need for further research on the e-communication adoption and its impact on Bangladeshi SMEs. This research emphasises the development of a framework for and authorisation of ecommunication adoption by the Bangladeshi SMEs. The emergence of e-communication adoption strongly affects the limitations of traditional and existing communication. Likewise, e-communication adoption significantly supports a huge number of SMEs to provide high quality services at affordable prices. Therefore, this research considers the literature gap by aiming to evaluate the e-communication adoption and its impact on Bangladeshi SMEs with an organisational cultural perspective, including the commercialisation strategies of the service providers and the role of the government. This study, which is made up of two phases, adopts pragmatism paradigm and both the qualitative and the quantitative approaches. In the first phase, the quantitative data have been collected from 470 Bangladeshi SMEs (E-communication adopted: 220 and not yet adopted: 250), from Dhaka division considering each type of SMEs listed by the Ministry of Industry of Bangladesh (2013), and the results revealed the strong dominance of clan culture on Bangladeshi SMEs which affects the e-communication adoption. In the second phase, to examine the government roles and the service providers' strategies; interviews have been conducted with 22 banking industry representatives of Bangladesh because they are directly related to provide e-communication facilities for SMEs and the findings showed a huge difference in the views relating to e-communication among the service providers, government and SMEs. This research showed that, there are significant issues affecting the adoption of ecommunication by SMEs in Bangladesh. The outcomes of this study further revealed that, the government provides support which includes making funds available for the adoption of e-communication in Bangladesh; yet, SMEs' awareness levels are persistently low about government support. It could be suggested that, may be because the SMEs are individual businesses having individual needs and uniqueness, their awareness levels remain continuously low and therefore, they should not be targeted as a 'one size fits all' solution. The results of this study are expected to be beneficial in guiding SMEs' managers/owners, analysts and researchers, the service providers and government representatives to be able to use its positive outcomes to determine the impediments that are associated with the adoption of e-communication facilities. The theoretical contribution is one of the most important inputs of this study, where three issues: organisational culture profile; the theory of disruptive innovation and institutional theory of interventions have been integrated rather than individually studying them for ecommunication adoption by Bangladeshi SMEs. In addition, this study has confirmed that, besides the institutional theories and disruptive innovation, the OCAI framework has not been previously used to evaluate the impact of e-communication on Bangladeshi SMEs. This research has also revealed a number of factors such as position in the organisation, educated from abroad, nature of business and number of employees which are associated with e-communication adoption by Bangladeshi SMEs. Organisational cultural profile of Bangladeshi SMEs and the conceptual model which is theoretically derived from a number of theories and models associated with e-communication adoption and its impact are also a key contribution of this research.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available