Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.822395 |
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Title: | Increasing the effectiveness of B2B marketing communications in a social media context : an investigation of the effects of post characteristics on audience engagement using a mixed methods action research approach | ||||||
Author: | Wicmandy, Michelle |
ORCID:
0000-0003-1817-3754
ISNI:
0000 0005 0287 776X
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Awarding Body: | University of Liverpool | ||||||
Current Institution: | University of Liverpool | ||||||
Date of Award: | 2020 | ||||||
Availability of Full Text: |
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Abstract: | |||||||
No abstract available
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Supervisor: | Not available | Sponsor: | Not available | ||||
Qualification Name: | Thesis (D.B.A.) | Qualification Level: | Doctoral | ||||
EThOS ID: | uk.bl.ethos.822395 | DOI: | |||||
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