Use this URL to cite or link to this record in EThOS: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.822395
Title: Increasing the effectiveness of B2B marketing communications in a social media context : an investigation of the effects of post characteristics on audience engagement using a mixed methods action research approach
Author: Wicmandy, Michelle
Awarding Body: University of Liverpool
Current Institution: University of Liverpool
Date of Award: 2020
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.822395  DOI:
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