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Title: Increasing the effectiveness of B2B marketing communications in a social media context : an investigation of the effects of post characteristics on audience engagement using a mixed methods action research approach
Author: Wicmandy, Michelle
ISNI:       0000 0005 0287 776X
Awarding Body: University of Liverpool
Current Institution: University of Liverpool
Date of Award: 2020
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Full text unavailable from EThOS. Thesis embargoed until 01 Jan 2025
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral