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Title: The public face of ideology : how universities present themselves on their own websites through their written texts
Author: Mai, Yilin
ISNI:       0000 0004 9358 266X
Awarding Body: University of Sheffield
Current Institution: University of Sheffield
Date of Award: 2020
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The aim of this research is to investigate the correlation between ideology and the way in which universities present themselves through their websites. This will be done by assembling a corpus of written texts, taken from the websites of selected universities in China and the UK, and using this corpus of discourse data to analyse the correlation between university website texts and prevailing ideology. This study bases its methodological framework on Critical Discourse Analysis. Critical discourse analysis is well-suited for this research as it is an approach which has the ability to reveal the link between the ideology which isimposed on universities and the discourse presented on their websites. Specifically, the study applies analytical tools derived from Halliday's Functional Grammar to investigate the correlation between ideology and discourse. The study's analysis will be conducted across three layers - a Transitivity-based analysis, a Theme-based analysis and a Mood and Modality-based analysis. The model that will be developed draws on these analytical layers and incorporates key linguistic markers such as the use of government related actors and single or multiple phenomena from the transitivity layer, the usage of personal pronouns as the topical theme and the markedness of theme in the theme layer and the usage of interrogatives and the degree of modality from the mood and modality layer. By developing an analytical model, which can provide a tool for future research regarding ideology and written discourse, this study aims to make a unique and significant contribution to the field.
Supervisor: Chen, Lily ; Glenn, Hook Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available