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Title: The new halal : Islamic ethical consumerism in the UK, Germany, and Egypt : a social movement framing approach
Author: Shash, Maha Hany
Awarding Body: University of Cambridge
Current Institution: University of Cambridge
Date of Award: 2019
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This dissertation examines political consumerism using a social movement theory approach. It investigates the origins of Islamic consumer campaigns aimed at changing Muslim consumer behaviour, and integrating them into European societies. It draws upon the ‘framing perspective’ within social movement theory to analyse how Islamic campaigners promote the values of environmentalism, animal welfare, and fair trade in the UK, Germany, and Egypt. This dissertation argues that Muslim minorities in Europe frame a conventionally secular moral concern as a religious duty in order to connect Islam to contemporary consumption values. In the Muslim majority country of Egypt, these same consumption values are promoted based on secular ethics rather than religion. Based on the analysis of in-depth semi-structured interviews and campaign documents, posters, websites, events, and conferences, this dissertation demonstrates how the overall goal of these framing processes is to align Muslim consumer behaviour with ethical consumer campaigns in order to assimilate Muslims in Europe without undermining the guiding role of religion. It also aims at integrating Muslims into European culture by highlighting Islam’s potential as a catalyst for positive behaviour.
Supervisor: Kandil, Hazem Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
Keywords: Islamic Ethical Consumerism ; Framing ; Islamic Environmentalism ; Islamic Vegetarianism ; Islamic Fair Trade ; Political Consumerism ; Ethical Consumerism ; Social Movement Theory ; Framing Analysis ; Collective Action Frames ; Islam in Europe ; Muslim Minorities ; Environmentalism ; Muslim Vegetarians ; Environmentalism in Egypt ; Muslim Consumer Behavior ; Animal Welfare ; Vegetarianism ; Fair Trade ; Muslims in Britain ; Muslims in Germany ; Halal and Tayyib ; Framing and Identity ; Consumer Campaigns ; Sociology of Consumption ; Diagnostic Framing ; Pro-environmental behaviour (PEB) ; cultural revitalization