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Title: Exploring perceived and actual innovation outcomes : the case of a Canadian foodservice organization
Author: Quirk, Maureen
ISNI:       0000 0004 8505 6141
Awarding Body: University of Liverpool
Current Institution: University of Liverpool
Date of Award: 2019
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The goal of this thesis research is to identify what conditions may be associated with successful outcomes of innovation by considering individual perspectives, demographics, cross-functional teams and actual business metrics within the studied foodservice distribution organization. The overarching research question is "what factors may be associated with successful innovation outcomes" both perceived and actual and the answer to this question was sought using an action research methodology. Quantitative methods were used to survey the perceptions of innovation outcomes by front-line sales force of the studied organization. Eight hundred and ninety respondents were canvassed across Canada with 709 responding and 659 qualified. As well, actual business outcomes of the innovation were tracked to examine actual results and compare them with perceptions of innovation outcomes. The key findings were then discussed and socialized within my organization and implemented within the business alongside an innovation that was being deployed in order to understand any associations that may exist in real time. The discoveries from this research are also presented including that individual peceptions as well as organizational practical measures must be taken into consideration, leveraging initiatives such as cross functional teams, incentives, training and leadership presence may help improve the success of innovations as well as that demographic factors may not be as significant in these outcomes as some organizations may currently perceive. This thesis describes how the innovations were identified, what actions were taken within the organization to incorporate them, the perceived and actual results of these innovations, the organizational implications regarding the action research, the author's journey as an action researcher and the overall impact on both myself as a researcher and a practitioner as well as the impact of my research and professional growth on my organization.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral