Use this URL to cite or link to this record in EThOS: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.799852
Title: Influence of Confucianism on personal and corporate brand from the perspective of managers' dress in China
Author: Zhang, Ling
Awarding Body: Nottingham Trent University
Current Institution: Nottingham Trent University
Date of Award: 2019
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Abstract:
This study used a qualitative approach to explore to what extent symbolic dress affects managers' personal brand and corporate brand, and how Confucian culture influences personal and corporate brand from the perspective of managers' and professionals' dress in China. Semi-structured questionnaires, in-depth one-on-one and focus group interviews served as the primary source of data collection.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.799852  DOI: Not available
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