Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.799852 |
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Title: | Influence of Confucianism on personal and corporate brand from the perspective of managers' dress in China | ||||||
Author: | Zhang, Ling | ||||||
Awarding Body: | Nottingham Trent University | ||||||
Current Institution: | Nottingham Trent University | ||||||
Date of Award: | 2019 | ||||||
Availability of Full Text: |
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Abstract: | |||||||
This study used a qualitative approach to explore to what extent symbolic dress affects managers' personal brand and corporate brand, and how Confucian culture influences personal and corporate brand from the perspective of managers' and professionals' dress in China. Semi-structured questionnaires, in-depth one-on-one and focus group interviews served as the primary source of data collection.
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Supervisor: | Not available | Sponsor: | Not available | ||||
Qualification Name: | Thesis (D.B.A.) | Qualification Level: | Doctoral | ||||
EThOS ID: | uk.bl.ethos.799852 | DOI: | Not available | ||||
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