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Title: Understanding the Value Phenomenon : towards typology of value creation practices
Author: Sahiti, Driton
ISNI:       0000 0004 8503 3054
Awarding Body: University of Glasgow
Current Institution: University of Glasgow
Date of Award: 2020
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This thesis's central aim is to advance, extend and deepen the understanding of value creation and evaluation. It explores the Value Phenomenon (VP) as initiated in Service Dominant Logic (SDL). In so doing, this study brings forward new theoretical concepts and supports them with an illustrative case. In the initial literature review, value conceptualization in marketing and Service Research SBL are explored and the concept of VP is defined by two constitutive parts, creation and evaluation. The four constitutive dimensions (actors, interaction, resources, and context) of experience and social practice are presented. The overall outcome, being the creation of the Strategic Value Innovation Service (SVIS) framework, that enables one to better understand value creation and evaluation, and the VP, within a SDL context. The literature review is further developed to provide a two-dimensional taxonomy that clarifies the relationship between Value Creation Types (VCT), and in addition advancing our understanding of VP. The rationale for choosing the Extended Case Method (ECM) as a research methodology and autobiographic - Subjective Personal Introspection (SPI), is then discussed. It allows the exploration of taxonomy, meta (interpretative) and macro (social construction) theories, within the context of a Personal Flight Journey (PFJ). It specifically explores the novel four-dimensional typology of Value Creating Practices (VCP) and extends the understanding of VP. Prior to concluding the illustrative case study of the PFJ, as a support for theoretical contribution, and for the Typology of VCP during the SPI, is presented. Using the SVIS Framework, Taxonomy of VCT and the Typology of the VCP, the understanding the multiple nature of VP in micro, mesa and macro context is achieved; and this provides new opportunities for innovation.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
Keywords: H Social Sciences (General) ; HB Economic Theory