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Title: Exploring happiness indicators in cities and industrial sectors using Twitter and Urban GIS data
Author: Gupta, Neha
Awarding Body: University of Warwick
Current Institution: University of Warwick
Date of Award: 2018
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The changing demographics and landscape of cities emphasises to better understand the factors which influence citizen happiness. Inferring happiness (sentiment analysis) indicators from Twitter text and Urban GIS data offers a scalable solution. The current research is an exploratory study conducted to apply Natural Language Processing (NLP) and GIS techniques to geo-tagged Tweets in the Greater London area in order to investigate the underlying socioeconomic and urban geography features that potentially could influence happiness. Specifically, the present research devise a methodology to explore the aggregated sentiment of people engaged in various industrial sectors by joining diverse datasets (Twitter, INSPIRE polygons, Ordanance Survey AddressBase and UK Land Registry) which so far has existed in silos in order to monitor the working patterns and sentiment trends in industrial areas in urban space. Furthermore, the proposed methodology seek insights about the Brexit related Twitter sentiment trends in targetted industrial sectors. The results of this study could enable urban planners to move beyond planning services using traditional cost benefit analyses by incorporating openly available data sources. The novel data-driven approach developed in this work has an application in analysing the mood prevalent in various economic sectors and provides an evidence to incorporate social media analytics in organisational studies, thereby offering a mechanism to monitor working patterns in near real-time using tweet intensities. The procedure outlined can be used to extend more traditional survey and sample based methods in behavioural studies and also could be an enabler for policy makers to perceive the sentiment of a targeted sector of society in light of an existing social phenomenon.
Supervisor: Not available Sponsor: University of Warwick ; Engineering and Physical Sciences Research Council
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: QA76 Electronic computers. Computer science. Computer software