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Title: Crowdsourcing for heritage : the changing role of the UK heritage sector
Author: Godfrey, Krista Ann
ISNI:       0000 0004 8499 278X
Awarding Body: Royal Holloway, University of London
Current Institution: Royal Holloway, University of London
Date of Award: 2016
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This research is an interpretive, comparative case study comprising of three UK Armed Forces museums. It explores the engagement and knowledge sharing capabilities between museum personnel and members of the public over social media, specifically illustrating the evolving understanding of crowdsourcing as perceived by museum participants. Analysis of semi-structured interviews was undertaken using Grounded Theory Methodology (Glaser & Strauss 1967). Substantive empirical research has been undertaken on the crowdsourcing phenomenon primarily focusing on the motivations of businesses to engage in crowdsourcing and similarly, why the crowd themselves become involved. I would argue that there is a gap in extant literature that illustrates there is little understanding of the impact of crowdsourcing from the perspective of those within a heritage organisation. In particular, how museum personnel are developing their involvement with the collaborative platforms afforded by social media, and whether such involvement requires them to assume a different model of working. Employing the conceptual framework of Networks of Practice (Brown & Duguid 1998) to gain insight into how museum personnel employ, instigate, and respond to the activity of crowdsourcing as a means of social media interaction and engagement with the public, my thesis attempts to enhance and extend current interpretations of electronic networks of practice from the perspective of those heritage stakeholders who perceive crowdsourcing as a means of developing communities of interest around their organisations. Understanding the way in which public engagement has developed through contemporary uses of social media, will allow heritage management to better recognise the challenges involved with protecting and promoting their collections, along with enabling heritage stakeholders to benefit from the experience of others within their field in proactively engaging the public. My findings illustrate that a new form of network has emerged in the museum context: a network of crowd.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available