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Title: Balancing the requirements of the market and the ideology : the mise-en-scene of CCTV's New Year's Gala, 1984-2008
Author: Xu, Pengpeng
ISNI:       0000 0004 8497 6704
Awarding Body: Royal Holloway, University of London
Current Institution: Royal Holloway, University of London
Date of Award: 2014
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The thesis explores 25 years of the CCTV New Year's Gala (also known as CCTV Spring Festival Gala) as a rare example of the history of TV broadcasting in China. The evening gala, a production of the state television CCTV (China Central Television), is the biggest annual TV event in China. It aims to celebrate the Chinese New Year with a sequence of entertainment shows leading to the arrival of the New Year. However, it has gradually lost its attraction to the audience in recent years when the Chinese television market is becoming vibrant and competitive. By observing and analyzing the elements of NYG's mise-en-scene throughout its history, this thesis identifies the particular mise-en-scene of NYG and examines its development over the years. In addition, the commercial and the ideological influence in the production of New Year's Gala are discussed in relation to its mise-en-scene. The research is carried out by a detailed study of each New Year's Gala in the past 25 years, interviews with its prominent production personnel, and an observation on the rehearsal of the 2010 New Year's Gala in CCTV studio. The mise-en-scene of NYG is discussed together with the historical development of New Year's Gala, the existing literatures on New Year's Gala, the organization of production, and theories of mise-en-scene. Based on the research data and its analysis, this thesis suggests that although the technical aspect of the production has progressed dramatically due to the technological and economic development in the Chinese television market over the years, the mise-en-scene of New Year's Gala has not changed much in the past two decades. The commercial and ideological influences and the difficult juggling relationship between the market, the ideology and the audience are shown in the unchanged mise-en-scene of New Year's Gala.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available