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Title: The reception of international news channels in Hispanic Latin America : a study on audience response to the soft power endeavours of China, Russia and Iran
Author: Morales, Pablo S.
ISNI:       0000 0004 7967 5309
Awarding Body: University of Westminster
Current Institution: University of Westminster
Date of Award: 2019
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With the aim of expanding their soft power and countering Western-led narratives in the news, China, Russia and Iran have devised a communicational strategy with news channels at the heart of it. This global media expansion has entailed the creation of a series of multilingual media outlets targeting different regions of the world. With Latin America being one of them, Spanish has arisen as a key language. Nevertheless, as the region is targeted by many competitors from Western countries and beyond, the new players face serious challenges in both trying to convey their message and earning the approval and acceptance of audiences. By looking at how Latin American viewers perceive CCTV's Spanish language channel (now rebranded as CGTN), Russia's RT and Iran's HispanTV, this thesis seeks to evaluate what factors may be undermining the effectiveness of such a global media strategy targeting this particular region and how this affects these countries' soft power ambitions. This study is based on a series of focus groups conducted in Mexico and Argentina between September and October 2016, whereby participants were shown video excerpts from the above-mentioned broadcasters and encouraged to discuss an array of different aspects. This thesis shows that changes in news consumption patterns, scarce availability and accessibility across Latin America and issues of credibility and trust in the media are some of the main challenges facing these broadcasters, thus undermining their effectiveness in creating soft power.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available