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Title: Serious game design for developing fluency in crowdfunding
Author: Buckingham, Christopher
ISNI:       0000 0004 7967 1447
Awarding Body: University of Southampton
Current Institution: University of Southampton
Date of Award: 2019
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Since the beginning of the present form of crowdfunding, in 2006, crowdfunding has continued to increase in popularity as a higher number of projects seek access to this funding vehicle. This has resulted in the need for independent training materials that can help simulate the socially constructed real world experiences applicants are likely to encounter. At present, these training materials exist as proprietary products accessible only to applicants who are registered on a crowdfunding platform and have either completed, or are in the process of creating, their own crowdfunding campaign. The purpose of this study was to address the central question of how a serious game can help simulate the crowdfunding experience. In addressing this question, the research developed an appropriate framework for crowdfunding success. Furthermore, it also explored two artefacts suited to these outcomes as a means of housing this framework; a workbook and a board game. Validating the two products via a mixed methods approach, a robust set of data has been produced that indicate weaknesses and strengths in both products. These mixed methods included observational session summary sheets, playtests, semi-structured interviews andsurveys. Most salient in this data is the need for lexical adjustments in the workbook and for better mechanics and dynamics in the board game design. However, both products were well received and their ability to meet their learning objectives was a positive correlation, indicating that both products are valid tools for improving the understanding of the crowdfunding applicant and simulating the real-world experiences they are likely to encounter.
Supervisor: Ranchhod, Ashokkumar ; Wills, Gary Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available