Use this URL to cite or link to this record in EThOS:
Title: A business model for the automotive tier-1 supplier industry : new propulsion technologies in Germany
Author: Aberham, Michael
ISNI:       0000 0004 7963 2683
Awarding Body: University of Gloucestershire
Current Institution: University of Gloucestershire
Date of Award: 2018
Availability of Full Text:
Access from EThOS:
Access from Institution:
The German automotive industry faces major changes in the coming decades as a result of new propulsion developments driven by stricter government regulations towards cleaner emissions. Many industry reports indicate a technology shift that questions the success of tier-1 suppliers with regard to the competitiveness of existing business models. Therefore, the questions that arise are related to alternative propulsion technologies, including a unique value proposition in the domain of e-mobility, the character of a competitive business model, and the most appropriate approach to change by concerned players. The research aims to identify a revised business model for tier-1 suppliers as a reaction to the pressure for change created by technological progress. This research reveals that within current business models the classic value creation process from supplier to customer is still predominantly used. Therefore, the static business model canvas has been set as the focal point to analyse its contemporary application. A business model that is flexible and dynamic, designed to cope with requirements in a value constellation process within e-mobility has instead been subject to rather limited consideration. The research design is primarily aligned with a value proposition and the 'blocks' of the business model canvas. Due to the unknown product requirements in an uncertain business environment, a novel evaluation process that identifies the importance levels of each canvas block helps to validate the current business models in place. In this way, the qualitative case study builds upon a triangulation method in which data from diverse sources, such as tier-1 suppliers, a university, and consultants, are used in the primary research. The findings suggest that concerned tier-1 suppliers approach new business opportunities that create unknown customer demands. By taking into account advanced knowledge in Information and Communication Technology (ICT), a unique value proposition makes decisions about the structure of managerial tools and the usage of the other canvas blocks. Indeed, the thesis offers several proposals as to how a tier-1 supplier's organisation can become a flexible and dynamic player in the domain of alternative propulsion systems.
Supervisor: Newton, David ; Wallwork, Jerry Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HD2350.8 Large industry, Factory system, Big business