Use this URL to cite or link to this record in EThOS: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.774874
Title: The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Author: Smith, Terence D.
ISNI:       0000 0004 7962 0754
Awarding Body: University of Chester
Current Institution: University of Chester
Date of Award: 2019
Availability of Full Text:
Access from EThOS:
Full text unavailable from EThOS. Please try the link below.
Access from Institution:
Abstract:
This thesis engages with the vital conversation about the nature, roots and uses of marketing knowledge, looking beyond the traditional reification of practice in theory and verification of theory in practice, making an original and imaginative contribution to marketing in the conceptualisation and creation of an integrative Marketing Knowledge Process Model. The ontology of this study is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed, grounded in context. Consequently, rich empirical data extracted from a comprehensive range of marketing constituencies - academics, practitioners, managers, consultants, authors, lecturers and students - are analysed in the interpretive paradigm using a phenomenological methodology with grounded theory data capture and thematic analysis. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, the framework which has evolved presents a unique perspective on the ideologically-driven power relations implicit in the theory/practice dichotomy debate. In place of duality, this new scholarly structure, and its accompanying argument, adds valuable insights into the theoretical, practical and pedagogical representation of marketing and introduces a feasible, holistic perspective created in marketing praxis which posits a cohesive argument for a theory/practice bipartite fusion not dichotomy.
Supervisor: Ashford, Ruth ; Stokes, Peter Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.774874  DOI: Not available
Keywords: marketing knowledge ; marketing theory ; marketing practice
Share: