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Title: The influence of national culture on customers' attitude towards product accompanying services of TRUMPF
Author: Tonat, Simon Andreas
ISNI:       0000 0004 7960 1270
Awarding Body: University of Portsmouth
Current Institution: University of Portsmouth
Date of Award: 2018
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This study aims to investigate the influence of cultural frameworks on customer attitudes towards PAS. This will lead to a better understanding how national culture is influencing the attitude towards different types of PAS, such as remote repair services, preventive and predictive maintenance or training and consulting services that accompany sold machines in the after-sales market.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available