Given the limitations of current governmental approaches in influencing people to take pro-environmental action, especially in the longer term, this thesis explores whether a shared morality towards nature can be developed. Focusing on one community in the UK, the thesis investigates the potential of this alternative approach, the means by which it can be developed and implemented, and its effectiveness. Through an exercise in practical philosophy which uses a variety of methods (a focus group, a questionnaire, multiple interviews, and a debriefing session), the research finds considerable public appetite for such an approach, and works with participants to first construct and then deploy a 'moral code' for environmental protection. The development and implementation of the approach prove effective amongst both 'green' and 'non-green' participants. It raises people's awareness of the consequences of their unsustainable actions and motivates them to be more environmentally conscious. It also brings wider, collective benefits such as community well-being and mutual support. These findings indicate that a shared morality strategy to fostering respect for nature has significant potential. It could be rolled out in other settings and could usefully inform future policy-making aimed at environmental protection as well as wider active models of citizenship.