Use this URL to cite or link to this record in EThOS: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763323
Title: Video media in the hyperconnected age : investigating emergent viewing practices
Author: Rigby, Jacob Mark
ISNI:       0000 0004 7661 2388
Awarding Body: UCL (University College London)
Current Institution: University College London (University of London)
Date of Award: 2018
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Abstract:
Recent technological developments have changed the way video is consumed. The uptake of fast internet connections and ubiquitous mobile devices mean that people can watch via on demand services, and that viewers often media multitask with phones and tablets during viewing. This thesis examines on-demand viewing and media multitasking with mobile devices in detail. Two situated studies extend our understanding of these behaviours through video observation and diary studies. It was found that using mobile devices while viewing was common, though subject to different usage patterns and individual differences. Self-reported media multitasking propensity correlated with observational data, suggesting that some people consistently media multitask more than others. People valued the freedom and choice provided by on-demand services, which drove their popularity. Viewing occurred in a range of contexts and on a variety of devices. However, some were concerned that it was difficult to limit their viewing. In order to quantify viewer experience, a questionnaire was developed to measure immersion. This was used in two lab experiments investigating specific behaviours that were previously observed: watching on screens of different sizes; and being interrupted by notifications while watching. It was found that both watching on small screens and interruptions from notifications negatively affected immersion. The findings of this research affect viewers, content producers, and TV networks. To preserve and improve viewing experiences, stakeholders should be mindful of both positive and negative effects when considering personal usage and the development of new viewing technologies.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.763323  DOI: Not available
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