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Title: Transnational consumer lifestyle and social movements
Author: Sharifonnasabi, Zahra
ISNI:       0000 0004 7652 0096
Awarding Body: City, University of London
Current Institution: City, University of London
Date of Award: 2018
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My research interest is to understand consumer behavior related to transnationalism. In this dissertation, I address three questions concerning consumption and transnationalism. First, I situate transnationalism within the extensive body of work in consumer culture theory on globalization. Second, I examine one aspect of transnationalism: transnational consumer lifestyle that characterizes the lifestyle of individuals who simultaneously work and/or live in multiple countries (Glick Schiller et al. 1999). This is an interesting context to re-examine important consumer behavior phenomena, including consumer acculturation, relationship to home in contemporary globalization, and the role of consumption in managing a fragmented and multicentered life. Third, I examine another aspect of transnationalism: transnational consumer movement facilitated by transnational digital spaces. Transnational digital spaces, such as social media platforms, facilitate connections between activists, transnational news agencies, and political and social figures and institutions across borders and have the potential to empower some consumers, specifically those in totalitarian societies. I believe these are important phenomena that shape contemporary global consumer culture, but they have received little attention in consumer research thus far.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HD28 Management. Industrial Management ; HN Social history and conditions. Social problems. Social reform