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Title: A study into the driving forces behind strategic decision-making in the online gambling industry
Author: Gottmann, O. F.
ISNI:       0000 0004 7428 6267
Awarding Body: University of Liverpool
Current Institution: University of Liverpool
Date of Award: 2018
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This thesis explores decision-making at the senior management level in the online gambling industry. The aim being to understand corporate decision making during key strategic events for companies within this industry, to discover the thinking around these decisions, the assumptions made and their influences, and to make recommendations for practice. The theoretical context is that of an increasing complex industry and the inability of the decisions-makers to adapt. The main literary strands drawn upon are that of heuristic-based reasoning and bias, intuition, tenure and ethics. The analysis focuses upon three companies within the online gambling industry and strategic decisions made by each. My own experiences in this study are also prevalent.
Supervisor: Hanley, Jim Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral