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Title: An empirical investigation of organisational virtualness and end user acceptance of technology
Author: Murphy, Genefa
Awarding Body: Swansea University
Current Institution: Swansea University
Date of Award: 2008
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Increasing globalisation, the growth of electronic commerce, and the ability to work in seemingly virtual environments have been among the most significant catalysts of change in business in recent years. However, despite the exponential growth and investment in ICT by many organisations it has not always yielded the expected benefits. Reasons for this include: ICT is often implemented without a supporting framework thereby resulting in project failure, there is still confusion in the field as to what is meant by the virtual organisation and the range of ICT enabled products and services continues to outgrow our understanding of the marketplace. The research outlined in this Thesis therefore aims to strengthen the existing propositions in the literature and contribute to the understanding of these contemporary aspects of modem business by empirically examining two models which encapsulate these phenomena (one of which has not been quantitatively tested before). The models in question are Travica's (2005) Interoperability, Switching, Special Product, Aggregation, Anchoring and Cybemization (ISSAAC) model used to examine the key characteristics of organisational virtualness and Venkatesh et aVs (2003) Unified Theory of Acceptance and Use of Technology (UTAUT) used to examine the determinants of technology acceptance. The resulting analysis shows that within the context of organisational virtualness the most dominant characteristics which define the form are aggregation, switching and special product and in the context of UTAUT the most significant determinant of technology acceptance is effort expectancy. In addition to identifying the key determinants of ICT enabled success the work presented also highlights areas for future research which will develop understanding of organisational virtualness and consumer acceptance of new technology beyond the scope of the current work.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available