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Title: The effect of new media on candidate independence : a comparison of constituency candidates in the United Kingdom and Japan
Author: Vincent, Sean Paul
ISNI:       0000 0004 7425 3780
Awarding Body: University of Sussex
Current Institution: University of Sussex
Date of Award: 2018
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This thesis examines how constituency candidates are furthering independence from the national party through new media campaigning, by comparing data from general elections in two countries with different styles of campaigning – party-centred campaigning in the United Kingdom (2015) and candidate-centred campaigning Japan (2014). Data collection and analysis has been conducted in a two-stage process. Firstly, candidates' website and social media use (Twitter and Facebook) during election campaigns was examined, establishing the degree to which candidates are using new media to pursue the personal vote, and what form this takes. Findings from candidate new media use were also used to formulate the second stage of research – interviews with candidates and members of parliament in both the UK and Japan. A secondary research question has also examines whether personal vote seeking behaviour has a positive impact on candidates' electoral performance, or whether party performance factors are a key factor of performance at the constituency level. This study confirms that that Japanese candidates use new media to run more candidate centred campaigns, replicating traditional campaign styles, but also finds that other factors, namely candidates' levels of experience and the strength of the national party, play a role in how candidates utilise new media. This is broadly confirmed through findings from candidate interviews which also provide a greater understanding of different campaign behaviour not just between Japanese and UK candidates, but also those representing political parties of varying strength.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: JF0799 Political rights. Political participation