Use this URL to cite or link to this record in EThOS: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.750624
Title: Investigating the impact of strategic brand management on export performance in the B2B context
Author: Pyper, Keith
ISNI:       0000 0004 7425 2841
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 2018
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Abstract:
No abstract available
Supervisor: Wilson, Alan ; Gounaris, Spiros ; Doherty, Anne Marie Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.750624  DOI:
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