The aim of the research presented here is to increase the utility of introductory Economics (particularly Microeconomics), to Business undergraduates. The motivation for this was my desire to improve on the poor outcomes previously recorded for students at the University of Glamorgan (and elsewhere), and avoid the effective loss to them of the many important discoveries made in this field. Doing this required an investigation into the nature of the problem and a solution, both of which are encompassed in the seven papers herein presented and discussed in this overview.