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Title: A comparison of two measures of attitude : scalogram analysis and the semantic differential test
Author: Cooney, Diane Stapleton
Awarding Body: Keele University
Current Institution: Keele University
Date of Award: 1969
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The supposed identity of the evaluative factor of the semantic differential with another measure of attitude, a Guttman scale, is discussed and empirically investigated. Theoretical considerations suggest that the degree of association observed may vary, according to the operation of a number of factors relating to the content and form of constructed scales. An empirical investigation, based on the responses of 1008 subjects, to the concept OBEDIENCE, and to a comparable Guttman scale, is reported. The degree of association found, C = 0.41, did not permit the postulation of a relationship of near identity between the two measures.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HM Sociology