Use this URL to cite or link to this record in EThOS:
Title: Media consumption, identity and the Pakistani diaspora
Author: Jan-Khan, Manawar
ISNI:       0000 0004 6495 4030
Awarding Body: University of Bradford
Current Institution: University of Bradford
Date of Award: 2014
Availability of Full Text:
Access from EThOS:
Access from Institution:
This research seeks to address the issue of media consumption and the formation of diaspora identity within second and third generation British-born residents of Pakistani origin. In recent years there has been much debate centred on this group within the context of domestic and wider international geopolitics of winning hearts and minds, the ‘war on terror’ and the rise of the internet and social media as unrestricted spaces of self-expression. This has had a profound impact on the sense of belonging that transcends national boundaries and becomes a more transnational experience creating new communities of interest. The role of the media and other forms of communication may be a key or important determinant in how these groups, represented by the Pukhtoon and Punjabi in this study, not only see themselves but view representation of their identify and sense of self to a wider public arena. The perceived relationship between Islam and the ‘war on terror’ as formed by the media has had a profound impact on perceptions and mindsets of many of the diaspora. New technology has created a new smartphone generation able to reassess and reaffirm their emerging hybridity set within a new discourse of equal rights and respect for cultural and religious values within a transnational context.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Diaspora ; Hybridity ; Identity ; Islamophobia ; Media ; Consumers ; Muslim ; Pakistani ; Pukhtoon ; Punjabi ; Transnationalism