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Title: The lived experiences of expectant and new mothers : an exploration of identity, role acquisition and time
Author: Gordon-Wilson , Sianne
ISNI:       0000 0004 6498 6251
Awarding Body: Lancaster University
Current Institution: Lancaster University
Date of Award: 2015
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Many transitions happen during an individual's adult life, which includes a woman becoming a mother. When a woman adopts her new role as a mother and she endorses the values and behavior that is attached to it, there is a significant change in her new identity, which is assisted by consumption. When her new maternal role is added to her more established non-maternal roles, she will have to find the time to fulfil all of the responsibilities associated with her abundant rotes, which has time implications. This thesis will show how women's experiences of identity, the acquisition of their new maternal role and their management of time are particularly important in understanding their consumption practices and behaviour at this life-changing stage. The methodology consisted of qualitative research, which was exploratory in nature to understand the changes in consumption practices that women encountered as they transitioned through pregnancy into motherhood. Ten mothers in the UK participated in the phenomenological interviews to address the research question: "What is expectant and new mothers' lived experience of consumption ?" This thesis found that women encountered different changes as they moved into the stage with a child after their baby was born. Certain products and services were found to help her create and maintain their maternal identity. Consumption was also found to be very significant when women transitioned into their maternal role. Additionally, numerous examples were identified to illustrate how time affected what expectant mothers and new mothers were able to do.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available