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Title: Design as a strategic asset in visual city branding
Author: Kim, Seo Young
ISNI:       0000 0004 6424 6181
Awarding Body: Lancaster University
Current Institution: Lancaster University
Date of Award: 2017
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This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.
Supervisor: Boyko, Christopher ; Hands, David Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral