Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.724363 |
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Title: | Design as a strategic asset in visual city branding | ||||||
Author: | Kim, Seo Young |
ISNI:
0000 0004 6424 6181
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Awarding Body: | Lancaster University | ||||||
Current Institution: | Lancaster University | ||||||
Date of Award: | 2017 | ||||||
Availability of Full Text: |
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Abstract: | |||||||
This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.
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Supervisor: | Boyko, Christopher ; Hands, David | Sponsor: | Not available | ||||
Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||||
EThOS ID: | uk.bl.ethos.724363 | DOI: | |||||
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