Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.715656 |
![]() |
|||||||
Title: | Prosumption as a discursive practice of consumer empowerment : integration of individual resources and co-prosumption of value in an online community | ||||||
Author: | Alhashem, Mohammed Adnan |
ISNI:
0000 0004 6347 414X
|
|||||
Awarding Body: | University of Birmingham | ||||||
Current Institution: | University of Birmingham | ||||||
Date of Award: | 2017 | ||||||
Availability of Full Text: |
|
||||||
Abstract: | |||||||
The purpose of this research is to explore the nature of an emerging practice known as ‘prosumption’, and interrogate its potential as a discursive practice which empowers consumers in an online community named Instructables. Prosumers combine the roles of consumers and producers to make their own products. A review of prosumption and closely-related practices (consumer co-creation) alongside discourses of consumer empowerment provides a guide to the research. A netnography-informed approach is used to collect data through a degree of participant observation and online depth interviews. Findings suggest that prosumption in Instructables is multidimensional in nature and benefits to prosumers. It suggests a typology of prosumers (assemblers, modifies, artists and inventors) to make a distinction between prosumer and co-creator roles. Findings also offer evidence of prosumption as a discursive practice of consumer empowerment through self-discipline and collective education in contrast to other exploitive practices such as consumer co-creation. This research finally contributes to the on-going evolution of consumer productivity and how consumers and producers participate as producers of value in market and society.
|
|||||||
Supervisor: | Not available | Sponsor: | King Abdullah Scholarship Programme | ||||
Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||||
EThOS ID: | uk.bl.ethos.715656 | DOI: | Not available | ||||
Keywords: | HB Economic Theory ; HT Communities. Classes. Races | ||||||
Share: |