Use this URL to cite or link to this record in EThOS:
Title: Fantasy game-product congruence : an exploration of game advertising and UK gamer attitudes towards around-game advertising through promotional merchandise
Author: Smith, Martin Williamson
ISNI:       0000 0004 6349 3746
Awarding Body: University of the West of Scotland
Current Institution: University of the West of Scotland
Date of Award: 2015
Availability of Full Text:
Access from EThOS:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available