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Title: The strategy formulation process : describing a 'lived experience'
Author: Duff, Gerard
ISNI:       0000 0004 6058 5194
Awarding Body: University of Leeds
Current Institution: University of Leeds
Date of Award: 2017
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In what seems to be an ever competitive and fast paced environment, many organisations attempt to plan their future in the hope that they will either retain or gain a foothold in their respective markets. In practice, one method many organisations use to achieve this is the creation of a strategy. The term strategy itself is vague, leading to misunderstandings about what it is and how to do it. As a consequence, a strategists may lack the tools and skills necessary to create a strategy that is fit for purpose. The focus of this research is to build a better understanding of the practice of strategy formulation. It achieves this through qualitative means. Through an engage approach, I follow the Chief Strategy Officer as he creates and develops a strategic plan that outlines a future for innovation activity of the organisation that he works for. This research reflects on the strategy formulation process as a lived experience and as a consequence humanises it. It reflects on the process of sense and re-sense making throughout the process of formulation and thus sheds light on the decision making in flight that which impacted the process. A central finding of this thesis, connects the challenges experienced by the CSO as he makes choices and decisions that corresponded to the needs of a wide range of stakeholders. It shows how the diversity of these needs impacted the CSO’s ability to make meaningful choices and as a consequence of this he created a strategy that was not valuable in the eyes of the Director and as such not implemented.
Supervisor: Thorpe, Richard ; Roberts, James Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available