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Title: 'Thainess' and bridal perfection in Thai wedding magazines
Author: Skulsuthavong, Merisa
ISNI:       0000 0004 5916 1714
Awarding Body: Cardiff University
Current Institution: Cardiff University
Date of Award: 2016
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The object of this thesis is to explore the representation of ‘ Thainess ’ in Thai wedding magazines. The thesis adopts semiotic and multimodal analysis as methods to examine how cover pages, photographs, editorial contents and advertisement s in the magazines communicate their denotative and connotative meanings through primary markers and modality markers such as pose, objects, setting, framing, lights, shadow and colour tone. Subsequently , each image is examined through its depiction of people in the image to determine any st ereotypical cultural attributes that highlight a distinction between the traditionalised Thai and modernised Thai bride. This thesis argues that the legacy of Thailand ’ s semi colonial history constructs an ambivalent relationship with the West and Thailand ’ s self - orientalising tendency, as well as the diffusion of hybrid cultures and modern Thai beauty ideals. Self - orientalising tendencies and the desire to encapsulate ‘ Thainess ’ are thusly observed in the magazines ’ representation of traditional ‘ Thainess ’ with a nostalgic overtone, by linking the ideals of traditional beauty to the imagined qualities of heroines in Thai classic literature and aristocratic ladies from pre-modern Siam through fashion and traditional beautifying remedies.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: GN Anthropology ; GR Folklore ; GT Manners and customs ; H Social Sciences (General) ; HQ The family. Marriage. Woman ; HT Communities. Classes. Races