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Title: The Emperor's new clothes : media representations of complementary and alternative medicine, 1990-2005
Author: Rowlands, Barbara Ann
ISNI:       0000 0004 5920 2301
Awarding Body: City University London
Current Institution: City, University of London
Date of Award: 2015
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The purpose of this dissertation is to reflect on the author’s published work in the field complementary and alternative medicine, specifically that produced between 1996 and 2005. It examines how the production of this work was influenced by the author’s previous and concurrent experience as a medical journalist and the methodological challenges arising from sourcing complementary and alternative medicine and framing for audiences of broadsheet newspapers and two books – The Which? Guide to Complementary Medicine and Alternative Answers to Asthma & Allergies. It explores how this work relates to scholarship in three key areas: the theory of sourcing, the theory of framing and the study of erroneous beliefs. The author demonstrates that a “perfect storm” – sociologically, culturally and economically – created a narrative that suited the new consumer-­‐driven cult of the empowered individual, which in turn led to most sectors of the print media becoming impervious to any real investigation of the subject.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: PN Literature (General) ; RZ Other systems of medicine