This research develops a new concept for people-to-people contacts, formulates a theoretical model to assess the impact of people-to-people contacts on peacebuilding, and draws theoretical modifications and explanations in the model on the basis of its empirical application on India-Pakistan conflict and Northern Ireland conflict. The new concept of interactive people-to-people contacts (IPPC) is developed and it is differentiated from the similar concepts in peace theory. Then ontological and epistemological foundations of IPPC are determined and the roots of IPPC in peace and conflict theories are traced. To empirically assess the role played by IPPC in building peace, the web approach model is developed from Lederach’s “pyramid” of peacebuilding as formulated in Building Peace (1997) and later improved in The Moral Imagination (2005). The web approach model is applied on Northern Ireland conflict to empirically test the web approach model and make improvements in the model learning from the practice of IPPC in Northern Ireland conflcit. Then web approach model is applied on two selected case studies of PIPFPD and Aman ki Asha to empirically asses the role played by IPPC in building peace between India and Pakistan. The web approach model is used to determine the stage/frame of the web process where IPPC based peacebuilding have reached so far in India-Pakistan conflict. Moreover, theoretical modifications in web approach model are drawn learning from the selected case studies and an attempt is made to find out a way forward for IPPC based peacebuilding in India-Pakistan conflict.