Title:
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Understanding social power influence on participation and communication : cases of food security, sexual and reproductive health interventions in Malawi
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Devolution of development planning and implementation functions from the central
government to local authorities and ordinary citizens in Malawi holds the promise to achieve
popular participation in communication for food security, sexual and reproductive health
interventions. However, continued use of government bureaucratic and traditional power
structures poses challenges to implementation of participatory communication strategies in
development. A study was conducted with aims of examining how social power influences
communication processes in food security, sexual and reproductive health interventions and to
explore whether social power determines popular participation in the communication
activities and processes in Dedza and Kasungu districts in Malawi from September, 2011 to
August, 2012. The study employed a qualitative research design and case study approach to
achieve its aims. 375 participants (219 male, 156 female) were recruited for the study using
purposive and snowball sampling procedures. Data were collected using focus group
discussions, key informant interviews, social mapping exercises, direct observations, and a
questionnaire survey. The data were analysed using the N'Vivo 9 software, themes were
constructed from the software outputs and, descriptive statistics for the survey. The study
found that different forms of social power determine decision-making, planning, and
implementation of communication activities and processes in food security, sexual and
reproductive health interventions. Findings of the study showed that powerful social actors
control and dominate decision-making and facilitation of communication activities and
processes. The study demonstrated that men, women and youth without positions of power do
not have space to influence decisions and facilitate the activities and processes. The study
established that social power suppresses participation of women more than it does on men in
both interventions. The findings showed that culture, development stereotypes, and attitude
reinforce domination tendencies of powerful actors, while the same factors influence
powerless social actors to support their own subjugation. The study concludes that powerful
social actors control participation in communication activities and processes because of
culture, attitude, and stereotypes. The study demonstrated that domination tendencies happen
under the prevailing devolution policies suggesting elite capture of the decentralisation
process. The findings intimate policy failure for decentralisation, agriculture extension, sexual
and reproductive health outreach as the respective policies have not helped to achieve popular
participation in the study locations and interventions. The study recommends policy reorientation
to address factors that motivate domination by powerful social actors and supress
popular participation.
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