Previous research has shown low rates of seeking professional help for mental distress in the UK. Explanatory Model (EM) theory (Kleinman, 1977) can be used to understand this. The media influences EMs in the general population, while at the same time it is likely that EMs presented in the media reflect those held by the general population. Thematic analysis of 10 UK newspapers was undertaken. Eight types of portrayal of mental distress and help-seeking were distinguished as themes. EMs presented were relatively crude reflections of medical models; except for one theme which used more holistic EMs. Female journalists appeared to be writing about distress in a more sympathetic way than their male counterparts. Of concern was the stigmatising content of several themes. Areas for possible future research and intervention are discussed.