This thesis set out to investigate light storage based on dynamic electromagnetically induced transparency (EIT) in a room-temperature atomic ensemble of rubidium as a means to provide a quantum memory for single-photons created by a single rubidium atom coupled to a high-finesse optical resonator. Setting up the light storage medium presented a new addition to the research group's portfolio of experimental techniques and led to investigations of EIT, slow light and stored light in warm rubidium-87 vapour. Lambda level schemes connecting Zeeman or hyperfine substates on the D₁ and D₂ lines were addressed in rubidium vapour cells containing different buffer gases and different isotopic fractions of rubidium-87 and rubidium-85. Single beam spectroscopy with a weak probe was used to characterise the vapour cells. A numerical method to fit the D line spectrum to a theoretical model to include isotopic fractions and collisional broadening of a buffer gas has been implemented. Temperature and isotopic fractions could be reliably extracted from the fit parameters. For an offset-stabilisation of two lasers to address a lambda level scheme connecting the two different hyperfine groundstates in rubidium a phase locked loop including a frequency divider has been designed and implemented. Light storage and retrieval has been demonstrated using a Zeeman scheme on the D1 line. Two microsecond long classical light pulses containing one million photons on average were stored and retrieved with an efficiency of 15% after a delay of one microsecond. Several methods of attenuating the strong co-propagating control laser beam to allow for lowering the signal pulse intensity in future experiments are discussed.