Dawat-e-Islami. (DI) is a worldwide Islamic movement based in Karachi, Pakistan. Its mission statement, "I must strive to reform myself and people of the entire world", points to an emphasis on individual reform which can lead to a broader social reform. This reform is to be achieved through tableegh, eschewing what are considered to be 'contemporary forms of politics' and calling for a revival of core Islamic traditions of akhlaq, huqooq-ul-ibaad, and ilm-e-deen. Allamah Muhammad Ilyas Qadri, the ameer ofDI, cites Imam Ahmed Raza Khan (1856-1921), a preeminent Islamic scholar considered by many to be the mujaddid of his time, to be a singular source of guidance and inspiration in his mission. In this study, I will seek to understand how this connection manifests itself in the development of Dl's reformist mission. I argue that the work of Imam Ahmed Raza has been used to construct a discourse of social reform aimed at bringing to fruition an Islamic revival which DI understands to have been at the heart of the Imam's intellectual and spiritual legacy. Through an analysis of framing processes, I will examine how DI's mission of social reform has been shaped by the work ofImam Ahmed Raza, with a particular focus on how the religious discourse which constitutes the Imam's scholarly corpus has been used to develop collective action frames aimed at addressing social issues. Using written and multimedia texts, I will explore how these frames have been articulated and amplified in a social context and why these 'transformed' frames have resonated with audiences where conventional religious discourse has not.