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Title: Online value creation
Author: Laffey, Desmond Joseph
Awarding Body: University of Kent
Current Institution: University of Kent
Date of Award: 2012
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This thesis is based on a related set of nine papers I published between 2004 and 2010. Six of these papers are sole authored and I was the lead author for the three joint authored papers. Four underlying themes are identified which underpin the research I have done. Firstly, market entry through the dot com model which was covered in my first published paper (Laffey, 2004). This paper identified my second research theme, network effects in entrepreneurial markets, covered in Laffey (2005.; 2007b) which examined gambling markets and my third theme, the importance of search and paid click concepts, analysed in Laffey (2007a), Laffey and Sharp (2008) and Laffey et al (2009). My third theme of search then led naturalIy to my final theme, the development of online value creation concepts, which was explored through research into comparison websites (Laffey, 2009c, 2010; Laffey and Gandy, 2009b). The thesis shows how these research themes emerged through the selected papers, how they have developed into my current research and how they offer opportunities for further research. Page
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available