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Title: Investigating the efficacy of communicating sustainable development values on film : learning from Eisenstein
Author: Sowande, Leanne A.
ISNI:       0000 0004 2751 0342
Awarding Body: Cardiff University
Current Institution: Cardiff University
Date of Award: 2010
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This study investigates whether participation in a structured and facilitated film-based educational intervention can significantly change the attitudes, values and preferences of individuals about sustainability. Through a before-and-after experimental process, the study's aims were to: (a) determine preferences for architecture and development by a group of citizens in a designated study area; and (b) to determine the efficacy of Film Montage to communicate new values and preferences, about architecture and development, to the participants in the study. Although it is generally and anecodotally recognised that film is an effective means of mass communication, capable of measurably influencing points-of-view in a film's viewing audience, an exploration of the specific synergistic theoretical and applied visual communication constructs, that make these two disciplines stronger agents of mass communication about sustainable architecture when applied in tandem, had not been approached. The question, which was at the heart of this study, was whether selected film, utilised in an educational setting either formal or informal, could influence participants' attitudes and preferences about sustainable architecture, and the design of a sustainable environment. A film based curriculum of Interactive Modules was designed and tested in this study. There were data gathering and presentation instruments designed and applied in the before stage, the stage of the process in which the educational intervention took place, and the after stage of the process. Both qualitative and quantitative measures were used to evaluate and record the obtained results. Collectively, the findings support the premise that attitudes and preferences about architecture and development can be changed by participation in a film-based educational curriculum about sustainability.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available