Use this URL to cite or link to this record in EThOS:
Title: Mobile phone culture in Bangkok : the expression of modernity and cultural changes
Author: Bunnag, Chuensumon
ISNI:       0000 0004 2749 3511
Awarding Body: Cardiff University
Current Institution: Cardiff University
Date of Award: 2006
Availability of Full Text:
Access from EThOS:
Access from Institution:
This thesis examines the mobile phone culture in Bangkok, Thailand, and the way mobile phone can be seen to represent an expression of modernity and cultural changes among Thai middle class teenagers at large. The idea of modernity has been explored in terms of Tween and Teen subcultures' incorporation of mobile phones to form and create their cultural identities as cool and modern in different social settings, such as homes, schools and department stores. The material data probes these social interactions in relation to the demographic and psychographic backgrounds of Thai teenagers, who employ cool brands to display their cool selves by using the generations of mobile phones technology to enhance their communicative patterns, blurring the boundaries of public and private spaces. The symbolic meanings of mobile phones i.e. necessity-luxury and fashion as symbols of modernity bring about social and cultural changes, as well as consumerism and leisure activities which can be showed as habitus. It further considered Thai teenagers' social relations alongside advertising representations elaborated issues of modernity to show to their consumption patterns and cultural identities. My ethnographic data suggests that the distinction Tween (9-14 years old) and Teen (15-18 years old) subcultures, and the university students use mobile phones as symbols of modernity to create their identities are relevant to fashion and social emulation among family and peer in terms of purchases, opinions, and activities. Thai teenagers perceived mobile phones as new of intimacy rather than merely as tools of connectivity, indicating social status and serving as means of seeking pleasure. New identities in terms of Gig and Deck Neaw subculture are elaborated to show how global interacts with local through their subcultures in ways that they incorporate fashionable mobile phones to form their new identities and deviant behaviours as resistance to traditional norm in Thai society.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available