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Title: Retail marketing and sales performance : a comparison of branch and franchise effectiveness : conceptualisation and cause-and-effect relationships
Author: Preuss, Christoph
ISNI:       0000 0004 2747 8186
Awarding Body: University of Bradford
Current Institution: University of Bradford
Date of Award: 2012
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No abstract available
Supervisor: Wright, Gillian H.; Harding, Nancy H. Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Retail marketing ; Retail management ; Sales performance ; Branch effectiveness ; Franchise effectiveness