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Title: A mixed methods study into the measurement of the effects of monochromatic optical pattern on perceived female form
Author: Calder, Lynsey
ISNI:       0000 0004 2742 0865
Awarding Body: Heriot-Watt University
Current Institution: Heriot-Watt University
Date of Award: 2012
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This research aimed to establish the current state of knowledge regarding the manipulation of human perception of the female form and how this perception has been measured or quantified; to develop a method of measuring perceived differences in size of a monochromatic optical printed image/object and to investigate the influence of surface printed pattern on the human perception of the female form. The research followed a mixed methods approach using quantitative, qualitative and tacit methods which together helped to determine the best method for measuring differences in observers! perception. Initial testing followed a scientific route using observers in a controlled environment looking at 2D samples of different sized squares. The results of these tests proved that paired comparison was the best way of testing observers! perception. An innovative way of displaying designs on dresses using video projection and CAD was then developed. An iterative process of survey design was used, where different monochromatic optical patterned dresses were presented to a large number of observers, targeted via electronic means and social networking in order to reach a wide demographic. The observers were asked to gauge which of the two dresses presented was bigger. The results of one survey were used to inform the design of the next. The thesis is presented as a traditional argument supported by a digital sketchbook which outlines the design process. Outcomes relating to the way in which observers observe specific placement of optical monochromatic patterns on dresses and monochromatic combinations are discussed and potential "rules! for optical monochromatic pattern placement relating to size perception by observers were explored.
Supervisor: Kalkreuter, Britta Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available