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Title: Effective business and professsional practices in franchising
Author: Mendelsohn, Martin
ISNI:       0000 0004 2733 2267
Awarding Body: Middlesex University
Current Institution: Middlesex University
Date of Award: 1999
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My first contact with franchising involved advising a foreign franchise company which was entering the UK market. This would be a most unlikely introduction to franchising for any lawyer nowadays. I was also fortunate in that the company which had consulted me had become one of the pioneers of franchising in the USA. Its founder Bill Rosenberg had been material in creating the International Franchise Association. This gave me an exposure in the US market place which was strengthened when I became the managing director of their operations in the UK with. the additional grandiose title of Area Vice President - Europe. My involvement in that company (Dunkin Donuts) gave me three valuable insights into franchising • As I was involved at managerial level I received a good grounding in the basic business concept and development and understanding of the dynamics of the personal relationships which arc a key component of the development of a successful franchise system • I learned about the issues confronting a franchise company seeking to open in another country not merely as a lawyer but also as a business person • [ learned what was involved in establishing and marketing a franchise operation in the UK market place. That said as I look back I find it difficult to put my finger on how I first became well known internationally. I would suggest that it was a combination of the association with Dunkin Donuts and the later availability of "The Guide to Franchising". At that time so far as franchising was concerned internationally was basically the USA. The development of cross border franchising activity was then in its infancy. Later on everyone would look to the USA for role models and since that was the only market place worth considering it suited me to become well known there. By the time the 1970's started I was in touch with the two leading franchise lawyers in the USA - professional relationships which blossomed into personal friendships lasting to this day. In 1972 the UK government was carrying the Fair Trading Bill (which became the Fair Trading Act 1973) through parliament. During the course of its passage there was a High Court decision involving a "Pyramid Selling Scheme" which the Judge characterised as "a fraud of a grave and far reaching nature". The government added a Part to the Bill dealing with Pyramid Selling Schemes which would require the introduction of regulations.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.Prof.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available