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Title: picTypo : the face of Chinese typography
Author: Tsen, Jungmei
ISNI:       0000 0004 2729 8142
Awarding Body: Royal College of Art
Current Institution: Royal College of Art
Date of Award: 2004
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The aims of this thesis are threefold. First, it provides a broad investigation of the contemporary typographic status of Taiwan through four directions (literature reviews, field work, the western deconstructionist typographic debate, and the semiotic approach in the Study of Chinese Characters). Second, it examines the impact of the pictographic/ideographic feature of Chinese characters on the study of Chinese typographic design. Third, it states that in studying Chinese characters from the typographical point of view there is an interesting connection between the Iiu shu (the six methods of creating and usage of Chinese characters) and yin-yang theory of traditional Chinese philosophic thinking. These aims are achieved by using the semiotic theories to analyse the Six Categories of Chinese Characters. The research findings demonstrate that the study of the liu shu can be an alternative to existing design methods, closer to its own cultural context, for the study of Chinese typographic design. It supports the view that old culture can be inspirational for contemporary design and that contemporary thinking also generates new interpretations of ideas passed down by history. The study addresses the important feature of Chinese characters that implies the concept of mutual complementary dualism of the yin-yang theory. Moreover, the research suggests that applying the concept of yin-yang theory to typographic design can reinforce the intensity and aesthetic effect of the construction.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available