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Title: Football's consumer culture and juvenile fan culture, c1880-c1960
Author: Jackson, Alexander Ross
ISNI:       0000 0004 2729 4598
Awarding Body: Leeds Metropolitan University
Current Institution: Leeds Beckett University
Date of Award: 2011
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This thesis aims to explore the consumer culture of football and its relationship to boyhood and youth in England between cl 880 and cl 960. Previous studies of fandom have tended to focus on minorities such as hooligans and this work has sought to explore more 'typical' fan experiences. Its principle aim has been to explore the consumption of the game in more domestic and other settings away from the football ground or pitch and the role and significance of this culture in the lives of boys and young men. Its main objectives have been to map out the scale and origins of football's consumer culture and the environments in which these items were consumed; to examine the degree to which this culture was separate or engaged with adult fandom; to examine its role in the construction and domestication of masculinity and to explore the place of the star player within this consumer culture. The key sources for this thesis have been material culture objects and the collections of the National Football Museum. These have been supplemented by research in other museums and archives, in particular the British Newspaper Library at Colindale. The three main topics of research have been juvenile football literature, collectable items, such as cigarette cards and, finally, games, particularly those designed to be played at home. Its major findings are that football sustained and stimulated a significant consumer culture in this period. The Edwardian period emerges as a key point in the development and popularisation of football related consumer goods aimed at juvenile audiences. This consumer culture continued to develop in the inter-war period but it grew significantly in the 1950s as it benefited from growing economic prosperity. Given that juvenile fans made up a small proportion of football crowds, stories, collectables and games played an important role in juvenile consumption of the game and their socialisation into it.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available