The aim of this thesis is to consider how a new genre of war films can usefully contribute to ongoing discussions of masculinity through an exploration of the representation of masculinity and/in the military. This aim manifests itself in the following research question: Under the conditions of a perceived ‘crisis of masculinity’ what is the power/knowledge regime on war, the military and the military subject currently being constructed by a new genre of war-related cultural texts? Furthermore, how might an articulation of this power/knowledge regime deepen our wider understanding of the organisation of masculinity itself? In order to engage with this question I draw, primarily, on a Foucauldian reading of discourse, power/knowledge, discipline and notions of the (masculine) subject and locate the study within what might broadly be conceived of as a ‘cultural studies or organisation’ approach. I employ a visual discourse analysis method to read the texts under consideration. The objectives of the research are to contribute to management and organisation by problematizing and subsequently pluralizing the ways in which the military and masculinity have been conceived of within the literature in order to offer a more complex account of these concepts, and their interconnections, through their mediated representation.