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Title: How does website design in the e-banking sector affect customer attitudes and behaviour?
Author: Walker, Philip Raymond
ISNI:       0000 0004 2720 9058
Awarding Body: Northumbria University
Current Institution: Northumbria University
Date of Award: 2011
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This thesis researches the interface between ebanks and their customers. An industry traditionally based upon personal contact, the rise of ebanking has changed this relationship such that transactions are now mainly conducted via website interfaces. The resultant loss of personal contact between bank and customer has removed many of the cues available to customers upon which judgments of service, reliability and trust were made. The question raised by this change is: what factors influence consumer choice when viewing bank websites? The arguments of this thesis are that user evaluation of websites and their willingness to use those websites is based not only on user centred factors such as motivation, experience and knowledge but also upon their appraisal of website structure and content.
Supervisor: Dracup, Chris ; Briggs, Pamela Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: C800 Psychology ; G900 Others in Mathematical and Computing Sciences