Image annotation is a difficult task to achieve in an automated way. In this thesis, a human-augmented approach to tackle this problem is discussed and suitable strategies are derived to solve it. The proposed technique is inspired by human-based computation in what is called “human-augmented” processing to overcome limitations of fully automated technology for closing the semantic gap. The approach aims to exploit what millions of individual gamers are keen to do, i.e. enjoy computer games, while annotating media. In this thesis, the image annotation problem is tackled by a game based framework. This approach combines image processing and a game theoretic model to gather media annotations. Although the proposed model behaves similar to a single player game model, the underlying approach has been designed based on a two-player model which exploits the player’s contribution to the game and previously recorded players to improve annotations accuracy. In addition, the proposed framework is designed to predict the player’s intention through Markovian and Sequential Sampling inferences in order to detect cheating and improve annotation performances. Finally, the proposed techniques are comprehensively evaluated with three different image datasets and selected representative results are reported.