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Title: Customer profitability modelling for direct marketing of business insurance to SMEs
Author: Liu, Hong Juan
ISNI:       0000 0004 2705 5095
Awarding Body: Lancaster University
Current Institution: Lancaster University
Date of Award: 2008
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Not available Qualification Level: Doctoral
EThOS ID:  DOI: Not available