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Title: Marketing with specific reference to pricing and promotion in the carpet manufacturing industry : an assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion
Author: Elsayed, Abdelwaheb Mohamed
Awarding Body: University of Bradford
Current Institution: University of Bradford
Date of Award: 1974
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Supervisor: Wills, Gordon Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing ; Pricing ; Promotion ; Carpet manufacturing industry ; Management ; Sales promotion ; Public relations